Role Undergraduate Researcher (UROP) || Duration 3 months || Location MIT Media Lab
As a student research assistant for Starlings (a research group dedicated to HCI in micro-mobilities within CityScience at the MIT Media Lab) my role was to design a brand identity for the group with a name, logo, unique iconography, and website. Establishing a public facing brand is important for Starlings in their endeavors to achieve recognition and opportunities in the world of transportation. My advisors simulated the role of a client, what I created fulfilled their needs by communicating ideas and experimenting. Through cycles of feedback I delivered the best possible designs within the aesthetic Starlings’ founders were looking for.
